Facebook is the biggest of all the social networks, by far, based on just about every measure. But it’s a constantly evolving platform based on algorithm changes, new tools, and shifting demographics. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy.

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Facebook, Inc. (Nasdaq: FB) today reported financial results for the quarter ended June 30, 2019. 'We had a strong quarter and our business and community continue to grow,' said Mark Zuckerberg, Facebook founder and CEO. 'We are investing in building stronger privacy protections for everyone and on delivering new experiences for the people who use our services.' Second Quarter 2019 Financial. Facebook also stores a higher resolution version at 320px by 320px. The size of the profile picture that is seen in the comments you make, however, is scaled down and resized to a square image of 40px by 40px. Lastly, if someone clicks on your profile photo, it can be displayed as large as 850px by 850px.The highest resolution Facebook will store is 2048px by 2048px. Facebook is a social network service website launched on February 4, 2004 by Mark Zuckerberg. The following is a list of software and technology features that can be found on the Facebook website and mobile app and are available to users of the social media site.

Here, we dive in deep to explore the Facebook stats that will matter to marketers in 2020.

General Facebook stats

Facebook user stats

Facebook usage stats

Facebook stats for business

Facebook advertising stats

Facebook publishing stats

Facebook video stats

Bonus:Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite.

General Facebook stats

1. Facebook has 2.41 billion monthly active users

That’s an increase of 8%year-over-year from 2018. If there’s one stat that proves the importance of incorporating Facebook into your marketing strategy, this is it. There’s simply no other platform that offers this kind of reach.

2. Facebook is the world’s third-most visited website

It’s outranked only by Google and YouTube. When people spend time online, there’s a good chance they’re spending it on Facebook. It’s also the top Google search query.

3. Facebook is the fifth-most downloaded free app in the App Store

And Facebook Messenger is number 4. They’re topped by YouTube, Instagram, and Snapchat. Again, this indicates how prevalent Facebook is in our day-to-day lives, whether on the web or on our phones.

4. Facebook turns 16 in 2020

Teen users have never known a world without Facebook. There’s no doubt that in those 16 years, Facebook has firmly established itself as the place we get our news, learn about new products, and communicate with friends, family, and businesses, as you’ll see in the Facebook statistics below.

Facebook user stats

5. 71% of American adults use Facebook

That’s the highest penetration of any traditional social network, by far. (YouTube reaches more Americans: 74%. But it’s up for debate whether YouTube counts as a true social network.) For comparison, 38%of American adults use Instagram, and 23%use Twitter.

Keep in mind that the rate of Facebook usage is significantly different between genders, with 63% of men using the site compared to 75% of women. There’s also wide disparity among age groups:

18–24: 76%
25–29: 84%
30–49: 79%
50–64: 68%
65+: 46%

But that demographic balance is shifting as Facebook’s user base starts to skew older, as evidenced by the Facebook stats below.

6. 51% of American teens use Facebook

That number from Pew Research is way down from 71% in 2015. And only 10%of those teens say Facebook is the social network they use most often. Wild season (2015) 2017.

Among 12- to 17-year-olds, eMarketer says just 40.5%now use Facebook. They expect that number to drop to 37.1%by 2022.

Facebook doesn’t have the extensive teen reach it once did, but the extensive targeting options for Facebook ads mean it’s still a viable platform on which to reach teen users.

7. Seniors are the fastest-growing group of Facebook users

As teen usage drops, eMarketer predicts Facebook will see 7% growth in users 65 and over this year. This is partly because this demographic is the one in which there is the most room for additional growth.

Pew Research has similar findings. They found that in 2019, the biggest change in use was for those born in 1945 or earlier. In 2018, 26% of them used Facebook. In 2019, that number rose to 37%. Millennial use increased from 82% to 84%, while Boomer use increased from 59% to 60%. Gen X use took a slight dip from 76 to 74 percent.

8. 74% of high income earners use Facebook

For those earning $75,000 or more, Facebook is the preferred social network. Only YouTube has higher reach in this group, at 83%. The next-most popular social site for this income category is LinkedIn, which reaches 49%.

Facebook is also the most popular social network (besides YouTube) for college graduates, with 74% of them using the platform. LinkedIn again comes second with this group, at 51%.

9. Only 10.1% of Facebook users are in the U.S. or Canada

Compare that to 15.9% in Europe and 41.5% in Asia-Pacific.

However, 47.8% of Facebook’s ad revenue comes from the U.S. and Canada, based on “estimation of the geographic location of our users when they perform a revenue-generating activity.”

Advertisers are putting nearly half of all the money spent on Facebook ads into only 10.1%of the total audience. If you sell a product that can ship internationally, or a digital product or service for which geography is not a factor, there’s huge untapped potential here for you to reach ad markets without a lot of competition.

For more Facebook user statistics, check out our post on Facebook demographics all marketers need to know.

Facebook usage stats

10. 74% of Facebook users log in daily

Nearly three-quarters of users can’t go a day without logging into Facebook. More than half (51%) log in several times per day. Only 9%of users log in less than once per week.

Keep this in mind when thinking about how often to update your Facebook Page. Scheduling Facebook posts in advance can help you maintain a consistent sharing schedule with a good balance between promotional posts and relationship-building content.

11. Facebook users spend 38 minutes per day using the platform

eMarketer anticipates that will drop slightly to 37 minutes in 2020, but this indicates that people are logging into Facebook for more than just a quick scroll. What are they doing during those 38 minutes? Read on.

12. 52% of American adults get news from Facebook

That’s a jump from 43% in 2018.News now reaches a majority of the U.S. population through Facebook, the only social network for which this is true.

There’s an important discussion happening about Facebook’s impact as a source of news, and it’s one all businesses should keep tabs on.

But for marketers, it’s also worth considering what this stat says about Facebook’s value as a platform on which to announce new product launches, campaigns, or collaborations. If there’s a newsworthy angle to something you’re working on, make sure your Facebook followers know about it.

13. 15% of U.S. social media users shop on Facebook

That’s second only to Pinterest, which has an overwhelming lead at 47%.

While it’s important to create a good content mix to develop a loyal following on Facebook, keep in mind that people following your brand want to know about your products. It’s okay to promote them in about 30%of your posts.

14. 300 million people use Facebook Stories daily

That’s far less than the 500 million who use Instagram Stories every day, but it’s still a substantial audience.

Creating content for Facebook Stories is different from creating content for the News Feed. The pace is faster, the aspect ratio is different, and you’ve got much less text to work with. But Stories have the strategic advantage of appearing at the top of the screen.

For marketers struggling with the Facebook algorithm, this can be an easy way to make sure your content is seen.

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Table of contents

General Facebook stats

Facebook user stats

Facebook usage stats

Facebook stats for business

Facebook advertising stats

Facebook publishing stats

Facebook video stats

General Facebook stats

1. Facebook has 2.41 billion monthly active users

2. Facebook is the world’s third-most visited website

3. Facebook is the fifth-most downloaded free app in the App Store

4. Facebook turns 16 in 2020

Facebook user stats

5. 71% of American adults use Facebook

6. 51% of American teens use Facebook

7. Seniors are the fastest-growing group of Facebook users

8. 74% of high income earners use Facebook

9. Only 10.1% of Facebook users are in the U.S. or Canada

Facebook usage stats

10. 74% of Facebook users log in daily

11. Facebook users spend 38 minutes per day using the platform

12. 52% of American adults get news from Facebook

13. 15% of U.S. social media users shop on Facebook

14. 300 million people use Facebook Stories daily

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